Substance Use Treatment Content Marketing
Addiction is a sensitive subject, therefore marketing substance use treatment and recovery services are ridiculously sensitive.
Stigma supported by negative statistics about the industry creates barriers to treatment. The adverse actions, policies, and fraudulent procedures of programs whose only interest is financial gain continue to echo throughout the recovery field creating distrust, fear, and confusion.
Patient brokering, falsified data, and empty promises strengthen the barrier between your experience, strength, and hope with those persons you desire to serve by guiding them and their loved ones into a life of long-term recovery.
These disturbing practices do not define all substance use recovery services.
This is why
Digital Drug Rehab Content Marketing
will set you apart from those persons only interested in capitalizing on families whose loved ones are struggling within the throes of addiction.
You know as well as I do that we cannot force people to change. Therefore you are not spending time marketing at shooting galleries, nightclubs, or raves. Dragging persons with substance abuse disorders into treatment. It wouldn’t work anyway. Hanging a poster on the wall in a safe-injecting house, subway station, bar restroom, or housing tenement elevator, or social services agency go unnoticed. Newspaper, magazine, and television advertisements cost thousands of dollars. Direct mail and cold calling have worked to raise donations for your 501(c), but do not fill your beds or increase your client census. These marketing practice have a place in your marketing strategy. There is a better way to nurture the relationships with prospective clients and market your drug rehab program, build relationships, and convey your unique message and treatment philosophy.
It’s simple. Content marketing is the answer to your worry. Once you decide to give freely of your time compassionately through content marketing you will establish long-lasting relationships by connecting to your community.
The message you send to your target audience has to be gentle and empathetic without losing command or sounding like an outright lie. The purpose of content marketing for substance abuse programs is to build long-lasting relationships with your community, remove the barrier of stigma, and educate those diagnosed with a substance use disorder, their loved ones, and other significant personal, professional, and community relationships.
21 billion persons are suffering directly or indirectly from a substance abuse disorder, in the United States, today. The majority of these people will turn to Google to find answers to painful questions concerning addiction. Your Substance Abuse Program can be ready, willing, and able to help alleviate some of this suffering by having a strong but ethical presence on the internet. The answer then is to consistently publish quality content that provides answers, solutions and gently persuades the reader to take that first step.
When you enlist a content marketing strategy to deliver your substance abuse program’s unique message and have conversations that provide quality service to your readers your program will rise above the busy platform that has become the internet.
There are 14k treatment facilities in the US alone, your treatment program’s marketing needs to build rapport and empathize with those suffering from an addictive mindset or worse yet the stigma surrounding addiction
Together we can get your message heard by those in need. Let’s develop a content marketing strategy and rise above the noise, engage your readers and the community you proudly serve.
Making an Impact in Substance Abuse Marketing
When you fail to take action on writing projects and campaigns you fail to nurture your audience about new services, coping skills, or programs that address their needs.
The substance’s we abuse are continually changing. It’s essential to consistently help your readers find the hope or purpose to take affirmative steps to change, too.
Never leave an idea in the someday project stage. When you do, you’re not doing all in your power to create change.
Letting your content marketing become stale and old isn’t a choice. Take a step in the right direction with confidence.
Let my words impact your readers on your next project. Let’s create compelling content together and start changing lives.
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